An analytics professional with a breadth of experience across enterprise clients with a leading global digital agency, as well as depth from being embedded in two fast-growing international scale startups where data is indispensable to growth and success.
- Skills
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Languages
Python, R, SQL, JavaScript
Tools
Google BigQuery, Google DataStudio, Google Analytics, Power BI, Airflow, Databricks, RStudio, Jupyter Notebooks
Domain Expertise
Marketing, Product, Statistical Analysis/Experimentation, Tracking Infrastructures, Databases, Process Automation, Data Visualisation
- Experience
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Zalando SE | Berlin, DE Senior Product Analyst | Jan 2020 - Present
Zalando is Europe's largest fashion platform, operating in 17 markets with annual GMV of over 10bn Euros from their 31m customers
Supporting 10+ product managers I am responsible for the analytics and experimentation needs of two teams, who own our product pages, and our product availability evaluation software and merchant competition algorithm.
Entertainment Magpie Ltd | Stockport, UKLead Web Analyst | Aug 2017-Dec 2019
Entertainment Magpie are a leading "re-commerce" group operating with their brands musicMagpie(UK) and Decluttr(US), with annual revenues of £130m and selling worldwide to 5m customers in 100+ countries.
In my role as the company's lead and first Web Analyst within the marketing team, I was responsible for all measurement infrastructure across our sites and apps, via Google Tag Manager or direct implementation. In addition I was responsible for marketing performance insights and ownership of Google Analytics.
iProspect/Dentsu | Manchester, UKAnalytics Executive | Jan 2016 - Jul 2017
iProspect are a digital performance marketing services provider held by the Dentsu, the world's fifth biggest global network advertising agency. In the UK alone they operated out of 6 offices with over 500+ employees, Dentsu serviced some of the UK's largest multi-national businesses; typically spending multi-million marketing budgets monthly.
I worked within the CRO&Analytics department - at the time the largest in the North - of over 20+ employees. I planned, executed, and consulted on full analytics and tag management implementations primarily within the Google enterprise stack. The role was highly client facing and I was trusted from an early stage to represent the analytics stream with high profile clients.
I was promoted in January 2017 after one year in my entry level role to Analytics Executive, due to performance. I also retained 100% of my clients.
Part Time Jobs & Volunteering 2013 - 2015
I took a variety of part time and volunteering roles after I left university. Around those I founded, recruited and led a 5 person international gaming team competing at semi-professional level in Europe, and ran a small digital item trading operation. In addition I taught myself basic Russian and visited there for a month, I also visited 10 European countries.
- Education
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University of Leeds 2010 - 2013
BA Mathematics & Philosophy
Grade: Upper Second (2.1)